Don't Flush Your Life Away

Men are 3 times more likely than women to die by suicide 

Middle aged men have been identified as those with the highest risk of suicide in the UK and Cornwall has some of the highest rates in the country. Here in Public Health we hope that by raising awareness, access to care for mental health problems will be improved and the stigma surrounding this issue within this group will reduce. 

Some of the more popular social places for this age group are pubs. And we are aiming for the Men’s toilets! To put it politely, drinking alcohol is associated with increased use of the facilities. This campaign will produce something for men to read during their time in the loos. 

The first part of the project was launched in Cornwall by a group of public and private organisations such as the Samaritans, St Austell Brewery, Cornwall Partnership NHS Foundation Trust, Public Health and BBC Radio Cornwall. Samaritans posters were placed in pub toilets for both men and women. 

Then we ran a public campaign through BBC Radio Cornwall and on social media to get you to suggest slogans and to volunteer as poster models. We had a really tough job sifting through all the suggestions, but managed to get it down to 6 slogans for 6 different designs.

The campaign was so well received we ran a second phase of the campaign with new posters which you can see below.


If you would like some posters to display in the men's toilets in your workplace, sports club or social place please email