“The support for Cornwall’s first ever prestige cycling event, the first stage of the national Tour of Britain on 5 September, is great and growing fast.”
So says County Hall’s Economy Portfolio Holder Stephen Rushworth. “We have an exciting partnership with the professionals, local cycling experts Saint Piran, who are fielding a team for the race. They will provide authoritative blogs raising the profile of the event, and training programmes for young cyclists.”
“The Cornwall Tour of Britain also has major sponsorship from the Isles of Scilly Steamship Group, operators of the Scillonian lll ferry and Skybus. And we have other backers from various sectors – Eco-technology company Cornish Lithium Ltd. mining to reduce the need for fossil fuels, the Talent Tide recruitment consultancy in Pool, Shore Partnership property agency based in Devoran, the family confectionary company Buttermilk who have won awards for their fudge, brittle and chocolate, coffee roasters Tiki Tonga, and for good measure craft lager brewers Jubel will be providing apres-race cheer.”
“This is a very widespread expression of support, but there is still plenty of time for other businesses to back Cornwall’s greatest-ever free spectator sports event.”
The Tour of Britain race will be an attention-grabber for Cornwall, showcasing dedication to carbon-free transport and combating climate change, a host of world-class cycling facilities, and how well Cornwall handles major events.
Companies sponsoring will have their logos and messages on trackside banners, seen by thousands of spectators and on over 5 hours of live TV coverage on ITV4, much of it filmed from the air. This will be the longest-ever sports TV broadcast from Cornwall, and shown globally via satellite channel Eurosport, as well as syndicated coverage in sports bulletins across the UK and round the world. Radio 5 Live and Cornwall’s local stations will also cover from flag to finish.
Sponsors will be helping to defray the initial costs of hosting the Tour’s start, but also contributing to a wider benefit to the local economy estimated to be at least £3.4 million.
Stuart Reid, CEO of race sponsors the Isles of Scilly Steamship Group, said they have arranged an earlier sailing for Sciillonian lll on 5 September to fit better with the race start in Penzance: “There’ll be advisories going out to all of our passengers informing them of the event, making sure they all get to their destination and freight gets to the islands.”
Richard Pascoe, Team Principal of Saint Piran, said: “Saint Piran are proud to represent the region, our county, and represent all its wonderful people and organisations. We are 100% committed to promoting cycling, being a professional team which showcases all aspects of cycling. Cornwall Council are receiving our insights, expertise, inside knowledge and our massive outreach. Driving inspiration, delivering economic and legacy benefit is a shared passion. We are delivering #beyondexpectation.”
The ‘Grand Depart’ is in Penzance at 11 am, and through the day cyclists will battle on the 111 mile course through Cornwall to be first across the winning line in Bodmin on Sunday afternoon. Penzance and Bodmin are planning extra celebratory events including a firework display and a music festival, and both will have giant TV screens to capture all the race action.
Cornwall Council is working in partnership with event organisers SweetSpot, British Cycling, and Penzance and Bodmin Town Councils, in particular on vital aspects including public health, traffic management, and liaison with Town and Parish Councils.
Cormac Solutions Ltd with Cornwall Council Highway Authority have also produced a comprehensive Traffic Management Plan to keep Cornwall moving and race spectators and competitors safe. All the emergency services will be able to respond as usual, and the latest Covid guidance will be observed, although the event is all outdoors and the thousands of observers will be spread all along the 111 mile route.
There are still sponsorship packages available –
- For business opportunities or sponsorship go to Cornwall Tour of Britain Sonsorship or email to firstname.lastname@example.org
- Information on estimated times and parking restrictions are here. Check whether your community is on the route, and whether you usually park in one of the temporary clearway zones
- Have a question? See our frequently asked questions, or ask your own of the Cornwall team by using this email address CornwallToB@cornwall.gov.uk
- Photos of Tour of Britain are available on request for media use via email@example.com