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Using the elfs brand

The ‘elfs’ brand has been evolving since 2008 and it has been an important asset to the success of the resource. Without it you wouldn’t be captivated and excited by it as you are today, which is why we hope you will value the importance of the elfs brand manual.

elfs is now expanding into the South West region of the UK, therefore it is important to share with you the elfs brand to ensure that any work created reflects the brand accordingly. Therefore we have created this brand manual to help you along the way. The objective is to help you use the brand correctly, understand its origin, values and the best ways of getting the most out of it.

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The brand manual is written for the benefit of those using the elfs resource within fire and rescue service's and for any members of the press that wish to publish articles on it.