Physical Activity Strategy
“If a medication existed which had a similar effect to physical activity, it would be regarded as a “wonder drug” or a “miracle cure”
Sir Liam Donaldson, the former Chief Medical Officer of England
The vision is a future where everybody in Cornwall and the Isles of Scilly is active as part of daily life, regardless of age, gender, culture or circumstance.
By 2020 we have set a target of getting 50,000 more people in Cornwall and the Isles of Scilly to be more physically active as part of daily life.
Physical Activity is a key component in improving the health of the population in Cornwall. Working together with sectors such as education, sport and leisure, planning, transport and economic development, we can achieve a step change for the health and prosperity of all of Cornwall’s residents.
Opportunities to be active in everyday life are engineered out of our lives and older residents in Cornwall spend longer in ill health than in other parts of the country.
Our aim is to transform activity levels in Cornwall delivered by strong local partnerships, as no one organisation can solve the problem alone. Never has the need to reduce inactivity levels in Cornwall been more urgent.
The Live Well Model
The Live Well Model is very useful in explaining how work that focuses on five behaviours can dramatically reduce morbidity and mortality in Cornwall and the Isles of Scilly; and offer fairer life chances for all.
Why focus on physical activity
- Nationally, inactivity contributes to 1 in 6 deaths each year (1), which equates to around 800 deaths in Cornwall and Isles of Scilly
- Physical activity has been shown to be effective in the prevention and treatment of a range of conditions with the potential to improve mental health, wellbeing and overall quality of life(2)
- Physical activity can also improve the educational attainment of children, help reduce anti-social behaviour and build self-esteem across the life course, contribute to urban regeneration, increase work productivity and employment(3).
Physical inactivity costs the economy in Cornwall over £100 million per year, with the more disadvantaged individuals and communities being less active than advantaged ones(4). However, being involved in sport has economic benefits.
Physical Activity Summit
In November 2016 Public Health and Cornwall Sports Partnership jointly hosted a physical activity summit attended by many partners, stakeholders and people working and interested in physical activity. We came together under the common aim to build on the stratey and make pysical activity everybody's business.
Getting support to get active
If you want support, help or advice in Cornwall to get more active you can visit the Get Active Cornwall website.
Make a pledge to be more active
To help Cornwall achieve its target of 50,000 people more active by 2020 we're asking you to make either a personal pedge, or one on behalf of your organistation. Please fill in the form below to make you pledge. If you want some inspiration some examples of what others have promised can be seen below the form.
- Complete the Couch to 5K
- Set up walking meetings where possible for my employees
- Cycle to work
- Go for a walk in my lunch break
- I will start going swimming twice a week
(1) Lee L-M et al. (2012) Effect of physical inactivity on major non-communicable diseases worldwide:an analysis of burden of disease and life expectancy. The Lancet 380:219-29
(2) Nunan D, et al (2013) Physical activity for the prevention and treatment of major chronic disease:an overview of systematic reviews
(3) Bailey, Hillman, Arent and Petitpas. (2013). Physical activity: an underestimated investment in human capital? Journal of Physical Activity and Health
(4) Cornwall Public Health Annual Report 2015