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Launch of Love Launceston loyalty scheme

A new Loyalty card scheme which will see businesses in Launceston offering discounts and special offers to reward local people for shopping in the town will be officially launched in the town at 11.30 am on Friday, 11 May.

The “Love Launceston” Loyalty Card is the brainchild of the Chamber of Commerce who want to encourage more people to come into the town centre and use the local shops.

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“We know that times are difficult, with the impact of rising fuel prices and parking costs leading to a worrying change in the way people were using the town centre” said Paul Loft, Deputy Chair of the Chamber of Commerce. ”We were seeing many people cutting back on the number of their visits to the town or reducing the length of their stay to avoid car park charges and wanted to come up with a scheme which would help reverse this trend and reward our regular and loyal customers for shopping with us”.

After discussions with a range of partners, including local businesses, local Cornwall Councillors, the Town Council, and Guy Thomas, the Council’s Town Centre Manager, the “Love Launceston” Loyalty Card scheme was born.

The card, which is free of charge, then entitles them to a range of discounts and special offers at participating businesses.  Offers vary from business to business, with each setting their own discount or special deal and changing them from time to time.  Each member of their household can have their own card which can be used in as many participating businesses as they like, as often as they like.

Support for the scheme has come from a number of sources, including £1,000 sponsorship from both Barclays Bank and Specsavers; a £1,000 grant from Guy Thomas and £500 each from the four local Cornwall Councillors – Sasha Gillard-Loft, Alex Folkes, Adam Paynter and Phil Parsons.  The scheme has also been backed by Kenetic Designs, which came up with the eye catching design for the card, Launceston Town Council, and the Cornish and Devon Post.

“We are very grateful for the support we have received from our partners and sponsors” said Paul Loft.  “It is only this team effort which has enabled us to deliver this project”.

66 businesses have signed up for the scheme so far, with more expected to join in the coming weeks.

“We have been overwhelmed by the level of interest from local businesses” said Paul.  “We had originally thought we would have around 20 businesses expressing an interest and to have 66 coming forward to sign up for the scheme is amazing.

“We know that the Love Launceston Loyalty Card will genuinely help people to save money when shopping in the town.  If you add the unique mix of shops and businesses we have here, and the personal service they provide, and we have a exceptional offer for our customers”.

Local Cornwall Councillor Alex Folkes is a keen supporter of the scheme.  “Together with my fellow Cornwall Councillors, I'm delighted to be able to support the Loyalty card scheme.” he said. “It's a great example of a local community coming together to work for its own benefit”.

“People often say that they are put off visiting our town centre by the high parking charges. The range of businesses involved and the money-saving offers they are giving can more than cover parking costs. I hope that people choose to take a fresh look at Launceston shops and businesses. With their Love Launceston loyalty card in hand they'll find some fantastic bargains."

Guy Thomas, Cornwall Council’s Town Centre Management Specialist, has been involved with the scheme from the very beginning. “ I am delighted that the Launceston trade has rallied behind this loyalty scheme” he said. “To have this many businesses signed up at the launch is testament to the hard work of the local partners and the desire of the businesses to promote the excellent offers that Launceston has. We first discussed the project with the Chamber of Commerce last year and to see them drive it forward and be fully committed to supporting their high street is fantastic. 

“Hopefully the Chamber of Commerce can become the platform for further initiatives to the benefit of the town and businesses alike.”

Information about the scheme, including details of the businesses taking part and discounts and special offers, are available from the Love Launceston website –  or Facebook page – “Love Launceston Loyalty Card”. 

A monthly list of offers will also be published on notice boards in the White Hart and Market Arcades, and the top offers of the month will be printed in the Cornish and Devon Post.  Each business will display their current offer in a poster in their window.

Members of the Love Launceston team will be on hand in the town square between 10 am and 3pm on Friday, 11 May and Saturday 12 May to hand out loyalty cards and answer any questions.  Local people can also go to any participating business and ask for a “Love Launceston” Loyalty card.

The businesses which are taking part in the scheme include : @ Home, Abbey Bookshop, Bamham Farm Cottages, BEK Design, Blades Hairdressers, Bray Farm Shop, Bricknells Stationery, Cameo Beauty, Castle Computers, Castle Jewellers, Castle Pet Supplies, Coodes Solicitors, Country Chic, Craig Chapman, David Parish Menswear, David Viggers, Dr Yan's, Fernbank Advertising, Flower Scene, Flowers by Donna, Fontanella Café, Gillard's Sweet Shop, Guest Welcome, Harveys Bistro, Hazard Headlines, Healthy Living, Hockridge & Stacey, Hockridge Appliance, Centre, Jerichos Brasserie, Just Off The Square Gifts, Kernow Financial Planning, Launceston Cycles, Launceston Florist, Launceston Sports Launceston Travel, Liberty Suite, Lifton Hall Hotel, Livingstones Jewellers Lokaroma, Mad Hatters, Making Waves, Mistique, No. 8 Café and Bar, Nomads, Parkers Bakery, Parnalls, Peters Langsford Davies, Philip Warren, Rob Hume Hair, Sarah's Coffee Lounge, Sofia Lingerie, Southgate Coffee, Southgate Studios, Specsavers, Tangles Hair Salon, The Bookshop, The Cornwall Yarn Shop, The Deli, The Hardware Centre, The Wool Shop, Threads, Undercover, Vision Express. Woolacotts.

Story posted 10 May 2012

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